Public Relations Intern – Under Armour: A Comprehensive Overview
Company Overview
Under Armour is a prominent international brand known for its innovation and dedication within the retail sector. Established as a leader in sportswear and athletic gear, Under Armour consistently strives to push the boundaries of performance and style. Based in Cape Town, Western Cape, the company is seeking a dynamic Public Relations Intern to join their team on a 12-month contract. This role offers a unique opportunity for individuals to gain hands-on experience in a globally recognized company while contributing to its expansive growth.
Company Values
At Under Armour, core values drive every aspect of the business:
- We Act Sustainably: The company is committed to environmental responsibility and sustainable practices in all operations.
- We Celebrate the Wins: Recognizing and celebrating achievements is a cornerstone of the company’s culture.
- We Stand for Equality: Equality and inclusivity are fundamental principles, ensuring a fair and respectful workplace.
- We Love Athletes: The brand is passionate about supporting and empowering athletes of all levels.
- We Fight On Together: Collaboration and teamwork are essential to the company’s success, fostering a unified approach to challenges.
Role Description
The Public Relations Intern will play a vital role in supporting Under Armour’s marketing and public relations efforts. This role is designed for someone who is eager to develop their skills in a dynamic and fast-paced environment. The internship provides a comprehensive experience across various aspects of public relations and marketing, with a focus on media relations, content production, and event management.
Key Responsibilities
- Media Analysis and Relationship Management
- Maintain Media Lists: Regularly update and manage targeted media lists to ensure effective communication with key media contacts.
- Media Relations: Assist with building and nurturing relationships with media professionals to enhance the company’s public profile.
- Competitor Analysis: Research and analyze competitors’ public relations and digital content strategies to identify trends and opportunities.
- Event Planning and Hosting: Support the planning and execution of marketing events, contributing to their overall success.
- Reporting: Compile monthly reports, including trend analysis, to provide insights into media coverage and campaign effectiveness.
- Administrative Duties: Assist with various administrative tasks to ensure smooth operations within the public relations department.
- Production Support
- Social Media Monitoring: Track social media platforms for trending news, ideas, and feedback relevant to Under Armour’s brand.
- Brand Productions: Assist with organizing brand-related productions, including photoshoots and product sourcing.
- Content Creation: Contribute to the development of marketing assets and manage content creation processes.
- Supplier Management: Follow up with suppliers to ensure timely delivery of products and services.
Why Join Under Armour?
- Rapid Growth: As a fast-growing and well-established brand, Under Armour offers extensive opportunities for career advancement and personal development.
- Training and Upskilling: The company invests in its employees, providing valuable training and development opportunities to enhance their skills and knowledge.
- Dynamic Environment: Working with a global leader in sportswear, you will be exposed to cutting-edge practices and innovative approaches in marketing and public relations.
Requirements
- Educational Background: Completion of Grade 12 and possession of a BTech PR Diploma or Marketing Diploma is required.
- Technical Skills: Proficiency in MS Office and familiarity with marketing software and online applications are essential.
- Reporting Skills: Experience or capability in setting up and implementing reporting systems is advantageous.
- Product Knowledge: While not mandatory, having knowledge of sportswear products can be beneficial.
Application Process
The position is a contract role for 12 months, with the application period running from 23 August 2024 to 05 September 2024. Interested candidates are encouraged to apply within this timeframe to be considered for the role.
Conclusion
The Public Relations Intern role at Under Armour offers an exceptional opportunity for individuals seeking to build a career in public relations and marketing within a leading international brand. With a focus on media relations, production support, and event management, this internship provides a well-rounded experience that aligns with the company’s core values and commitment to employee development. If you are passionate about sportswear and eager to contribute to a globally recognized brand, this role could be the perfect fit for you.